Meet the New Owners of Embroidery Image


Vista, CA – Embroidery Image, recently named Business of the Year by Assemblyman Rocky Chavez of district 76, has developed a great reputation in North San Diego County.
Kent, Brenda and Mindy Shuman, owner/operators since 2003 have decided to retire and sell their business to Gumaro Escarcega and Fabiola Plata.

Kent Shuman says, “It’s time to retire and sell our brand to trusted friends. Gumaro and Fabiola are the perfect pair to take over and continue to service past, current and future clients.”

Gumaro Escarcega and Fabiola Plata have been part of North County since 2006. Gumaro Escarcega is the Main Street Program Manager at MainStreet Oceanside was formerly the Executive Director of Vista Village Business Association. Fabiola, formally the Office Manager at WorkPartners Occupational Health Clinic, will now run Embroidery Image, excited to carry on the high service standards of the Shuman’s.

With a combined 20 years of experience managing businesses, Fabiola and Gumaro are ready to take on this new adventure. Fabiola Plata says, “We are excited about this great opportunity to become small business owners in North County.

We both believe small business is the back bone of our economy and we are honored to be a part of the North County tradition and carry on to make the Shuman’s proud.”

They look forward to meeting and working with current clients and future clients to maximize local business brands with embroidery.

Gumaro and Fabiola grew up in a small California town in Monterey County called Greenfield and have been together since High School. They have been married for over 8 years and are residents of the City of Vista. Gumaro Escarcega says, “ Working to help grow small businesses throughout my career makes this an exciting adventure. We look forward to taking on this opportunity of owning and operating Embroidery Image.”

To place your next Embroidery order, call us at 760.726.4167 or email us at for a quote.


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