Vista, California, was once the unofficial Strawberry Capital of the World. In the 1960’s and 1970’s, during peak season, strawberries were shipped from Vista all over the United States, as well as internationally.
There were daily shipments to Europe, Hong Kong and other parts of Asia. One place in the Netherlands thought the strawberries they received from Vista were actually a different fruit because they were so much larger than they were used to. And, with all the crates coming in with the word “Vista” on the side, they started referring to the strawberries as “vistas”.
Vista still has some fields where strawberries are grown, but not to the degree we used to have. The Vista Strawberry Festival was created in 2010 to celebrate our history with the beautiful berry!
We hope you have a berry good time while you are here!