Vista’s Award-Winning Business Retention Program a Boon

Program a Boon for Local Companies, Economy, and Community at Large


Vista, CA: The City of Vista will be receiving an award for its business retention program during the CALED 39th Annual Conference during the Celebrating Success Luncheon on March 28, 2019.

The program, Vista CARES, strives to keep businesses from relocating to other cities, helps businesses survive economic difficulties, assists businesses with expansion that create jobs, and helps firms increase their competitiveness.

From identifying the need for more hotels near the business park, to helping breweries export overseas, the program has proven valuable in identifying business needs and standing up new initiatives to support growth.

City staff worked to identify sites and hotel companies that could fit the market need, and as a result of identifying this need, the city successfully attracted a Marriott and Hyatt to the business park area, which not only serve the needsof businesses, but also contributes to the economic base of the City, which has significantly increased its Transient occupancy tax (ToT).

As a result of the program, a series of international trade workshops were also conducted and today, at least two Vista breweries, including Aztec Brewery and Iron Fist and distribute their product in overseas markets.

Vista’s hands-on approach to economic development has also laid the groundwork for similar business retention programs in neighboring cities

Read more here on how the Vista CARESprogram is providing a boon to local businesses and the region
Kevin Ham, Economic Development Director, City of Vista
P: 760.643.5244


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